Carlos has more than 25 years of international experience in media, marketing and advertising. He started his career within the FMCG industry across various senior marketing roles.

He also spent 15 years at Dentsu where he was the CEO of Posterscope Iberia and CEO at Carat Spain.

Currently he is a founding partner of OOH Capital and founder and CEO of OOH Trace, an independent proof of play platform, providing real-time verification for digital as well as static OOH.

Carlos is an expert in digital transformation with a deep understanding of how data and technology can help businesses navigate the current competitive environment to achieve sustainable and efficient growth.

He also holds an MBA from Harvard Business School.