THURSDAY DECEMBER 7, 2023
Chair | Andy Hamblin | Chief Revenue Officer | LDSK
10:15 KEYNOTE: Another Christmas Gift for Global OOH
Tim Harvey | Founder | Knitting Media | Co-Founder | Purl Applications
A summary of progress on your worldwide OOH AdTECH standards this year from Outsmart (UK), OAAA (USA), OMA (AUS) and the IAB TechLab.
11:00 Debunking 2024 Programmatic DOOH challenges
Clemence Chemel | Publishers Account Manager | Displayce
Clemence will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. This talk is tailored for industry professionals seeking a comprehensive understanding of the evolving landscape, with a focus on critical elements shaping the programmatic DOOH ecosystem.
12:00 Lunch and Networking
13:30 What’s The Difference Between Reporting And Third Party Verification?
Carlos Viladeval | Founder | OOHTRACE
Marvin Vacquier Droop | Founder | Confirm
chaired by Andy Hamblin | Chief Revenue Officer | LDSK
Andy brings together industry experts to discuss what the difference is between reporting and third party verification (IVP) and why brands need it.
14:15 Principles for Effective OOH in the Digital Age
Nicola Fox | Head of Programmatic | Talon
Nicola will explore the radical advancements in the DOOH industry and bring to life the brands that are pushing technological and creative boundaries, through daring campaigns supported by market-leading data and effective measurement, the catalyst behind the recent OOH renaissance.
15:00 Panel Discussion
chaired by Nigel Clarkson | Global Chief Revenue Officer | TapTap Digital
15:30 How To Create A Retail Media Network From Scratch
John Molendijk | Co-Founder | Streaem
16:00 Closing Remarks
Andy Hamblin | Chief Revenue Officer | LDSK