Welcome to the Europe AdTECH: OOH Conference. This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This event is being Chaired by Andy Hamblin | Chief Revenue Officer | Livedooh Signkick
09.30 REGISTRATION
10:00 Welcome
Chair | Andy Hamblin | Chief Revenue Officer | LDSK
10:15 KEYNOTE: Another Christmas Gift for Global OOH
Tim Harvey | Founder | Knitting Media | Co-Founder | Purl Applications
A summary of progress on your worldwide OOH AdTECH standards this year from Outsmart (UK), OAAA (USA), OMA (AUS) and the IAB TechLab.
11:00 Debunking 2024 Programmatic DOOH challenges
Clémence Chemel | Publishers Account Manager | Displayce
Clemence will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. This talk is tailored for industry professionals seeking a comprehensive understanding of the evolving landscape, with a focus on critical elements shaping the programmatic DOOH ecosystem.
11:30 The Vision of a Seamless Customer Experience In Retail Media
Marvin Vacquier Droop | Business Lead Software & Integrations | First Impression audiovisual
12:00 Lunch and Networking
13:30 What’s The Difference Between Reporting And Third Party Verification?Carlos Viladeval | Founder | OOHTRACE
Marvin Vacquier Droop | Founder | Confirm
chaired by Keni Bernardin | Co-Founder and CEO | LDSK
Keni brings together industry experts to discuss what the difference is between reporting and third party verification (IVP) and why brands need it.
14:15 Principles for Effective OOH in the Digital Age
Nicola Fox | Head of Programmatic | Talon
Nicola will explore the radical advancements in the DOOH industry and bring to life the brands that are pushing technological and creative boundaries, through daring campaigns supported by market-leading data and effective measurement, the catalyst behind the recent OOH renaissance.
15:00 Fireside Chat
Nigel Clarkson | Global Chief Revenue Officer | TapTap Digital
in discussion with
Arno Buskop | Global Data and Technology Director | Kinetic
15:30 How To Create A Retail Media Network From Scratch
John Molendijk | Co-Founder | Streaem
16:00 Closing Remarks
Andy Hamblin | Chief Revenue Officer | LDSK
CHAIR
The Louis
B.3
Johan Huizingalaan 400
1066 JS Amsterdam